In the second quarter of 2019, the only brand that has seen an increase in smartphone sales in China is Huawei. Unfortunately, according to the data collected by IDC, unfortunately Xiaomi loses and is the most among the big five.
In the second quarter of 2019, 97,9 million smartphones were sold in China, a result worse by 6,1% compared to Q2 in 2018. Huawei is the sales leader and the only company that has grown, which has managed to sell 36,3 million smartphones. Compared to last year, this is an increase of 27%, congratulations. In second place is the Vivo brand, which sold 18.3 million smartphones, but recorded a decrease of 8,2%. OPPO came in third with the result of 18,2 million sold, but the decrease compared to the year 2018 is even greater and amounts to 13,9%.
Xiaomi in fourth place in China with a big loss compared to the year Q2 in 2018
Xiaomi sold 2019 million smartphones in China in the second quarter of 11,7, winning 11,9% of the market. For comparison, the largest local rival or Huawei achieved 37% of the market in Q2 2019! In comparison to 2018, Lei Jun lost the most of all five, as much as 19,3%. Apple is in fifth place. The Cupertino company sold 6,6 million smartphones and recorded a loss of 6,2%
I remind you that the above sales results apply only to the Chinese market. Xiaomi loses a lot, even a lot. Why such poor results? In recent months, Xiaomi has put a lot of emphasis on global development, opening the Mi Store in many countries around the world.